SurveyFlow

SurveyFlow is a market research tool sent to customers after purchasing a product. It measures customer satisfaction and gives users an insight into their customer base. We designed and built the SAAS tool from concept to MVP.

The Problem:

Many small businesses receive next to zero feedback on their product, and a lot of analytics solutions out there are expensive.

Planning

This was an internal project, designed to get from idea to MVP. Using Figma, we built out some initial ideas of what the survey itself would look like, then moved onto the dashboard. We decided on the following main factors:

It would be extremely simple to use.
It would focus on the small business primarily, with features to cater directly to them
It would have a modern and sleek UI.

Figma Design screenshot of several phone displays with different survey questions

Surveyflow dashboard on mobile and desktop

Building

From here, we moved into Bubble.io to start building out the web application. Bubble can handle quite complex logic, such as creating the entire dashboard which will allow users to:

Upgrade their account, using the Stripe payment processor
Make edits to their survey and see the result immediately change
Share these surveys with their customers, via email or QR code.

Testing

Once the app was in its late stages of being built, we began to test, specifically looking for ways to break the app, and thinking about accessibility and user privacy. We decided against adding all features during this MVP stage, but laid out plans to: